Anna Lundberg is a business consultant and personal coach. After a successful marketing career at multinational Procter and Gamble, she has since worked independently as a consultant with clients including Burberry, Vertu, and increasingly also small businesses and startups. Today, she mentors entrepreneurs and young managers while she juggles her own three businesses.
Anna’s first business was her digital marketing consultancy, Crocus Communications, and she is passionate about teaching people how to engage with consumers using digital media without becoming distracted, or intimidated, by the technology behind it. Last year she co-founded Wolf Leaders Academy, which provides training for a new generation of managers in the world of business. Having qualified as a certified professional coach, she now empowers people through her personal coaching practice, One Step Outside, to take ownership of their own careers and transition into becoming an entrepreneur, changing career direction, or following their passion whatever that might be.
Anna is a published writer, with articles appearing on Inc. Magazine, Business Insider, and other online publications.
The uncertain economic situation along with a changing work landscape has transformed the conditions for success in our personal and professional lives. It’s no longer a question of staying comfortably in the same job until we retire, while the boundaries between work and home have also blurred. We must become proactive and take ownership of our own careers, and our lives. We must open our minds to different options, challenging our assumptions and taking calculated risks; we must make sure that we’re constantly developing our skills via lifelong learning that will ensure that we’re competitive against our peers, not just locally but globally; we must take responsibility for the direction of our own careers, making meaningful connections and building our personal brands; and we must do all this with passion and conviction, as we craft our own versions of our most fulfilled lives.